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  • #339701

    LadyNine
    Gazette Ambassador
    Pennsylvania

    Carolyn Pollack has made an announcement today on her blog about the future of her jewelry line, but I’m not 100% sure what it is. :mousegirl-question:

    American West will still be on QVC, and other brands will still be in Macy’s and online. She’s closing something. Maybe Relios?

    Here’s her blog. What do you think?
    https://carolynpollackjewelry.com/the-journey-continues/?fbclid=IwAR0oXfFkPWvmnLOFoYwO9OwY702Bw4ehWAmGqv6J5p_Aqecl5wRoP6F52uo

    #339703

    Michelle TVSQ
    Gazette Editor
    New York

    Hmmm I just finished reading it and it was unclear to me too :scratch:

    I had to search online and finally found this which was helpful – :teehee:

    By user loriqvc over at the QVC Community:

    “…In a nutshell, American West Jewelry will now be the main brand/design offering from CP’s recently consolidated company (Relios) and the Carolyn Pollack Jewelry line will discontinue all but the CP Signature and Lasting Connections core collections, which will be available online at carolynpollackjewelry.com, at Macy’s, and at the Carolyn Pollack Gallery in the Gaylord Texan Resort…”

    It sounds like Carolyn has multiple lines and some will be discontinued.

    Also, it sounds like she will only appear on QVC a few times a year for her American West Jewelry collection which is the one she started with on QVC. This is actually not surprising because I think this has technically been in affect for years – for example, for a long time now, I only recall seeing Carolyn on the Q on July 4th with perhaps an additional appearance or two within general jewelry shows throughout the year.

    “From a snippet with Carolyn’s blog post:

    …American West Jewelry will continue to be a featured brand on air and online at QVC. I will personally continue to be on air at least on every National holiday…”

    That took some deciphering! :write:

    #339729

    LadyNine
    Gazette Ambassador
    Pennsylvania

    Thank you for the update, HostMichelle!

    It does sound like she has multiple lines, which is confusing. Honestly I thought she was going to say she would be off QVC, like so many other vendors. I follow her on Instagram, where she has a huge presence. Consolidating the brand to one or two names sounds like a good idea to me.

    #339765

    Michelle TVSQ
    Gazette Editor
    New York

    Happy to have figured it out! :kiss:   and :iagree: I remember when she started creating additional lines I started losing track and I think when brands branch out too much it dilutes their image :blink:

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