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  • #352548

    TVShoppingQueens
    Gazette Editor
    New York

    In case anyone has not noticed, the 3 big players of home shopping – QVC, HSN, ShopHQ – have been suffering for years.

    To us, it seems to have reached new heights :cry:

    Here’s the CliffsNotes version:

    1. QVC sold its headquarter/studio + warehouses to Oak Street with the option to buy back. Our understanding from reading articles in the media is… it is a common business practice corporations take in order to improve their financials on paper.
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    2. QVC had multiple layoffs over the years which impacted many hundreds, if not thousands, of employees over the years. Usually it’s in corporate or warehouses. The latest round was this March (2023) which impacted 400 employees including veteran host Dan Hughs (co-host of their daily morning show for ~36 years) and separately host Carolyn Gracie.
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    3. ShopHQ filed for Chapter 11 bankruptcy and agreed to be acquired by RNN, a media company that owns independent tv stations. Seems like business will continue. We imagine vendors will be coming, going, and returning.
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    4. This month, Bloomberg published an article entitled “Baby Boomers Leave TV Shopping in the Lurch“.

     

    It’s a sad state and we wish the shopping channels would FINALLY poll their customers for feedback in order to truly understand how to get us back; and perhaps, even to understand how to attract new shoppers.

    From our viewpoint, consumers, including us at TVShoppingQueens, are having fun shopping with other online e-retailers because of better prices, free shipping, free returns, smoother customer service operations, and the flexibility of watching only personalities that we enjoy 24/7 (there has been many poor hiring/firing of hosts over the last many years).

    In terms of operational issues, we personally experienced problems requiring multiple emails, phone calls, and was even incorrectly sent to a collection agency! :thud:

    Oh! And, LADY NINE, our gazette ambassador, has been unable to post reviews on the HSN website for yearssss which remains unresolved :shrug:

    All these factors add up making it easy to lure traditional shoppers, like us, away. And, of course, it is difficult to attract the new generation of shoppers who prefers social media personalities, cute sites with fresh inventories, and fun mobile apps.

     

     

    #352550

    LadyNine
    Gazette Ambassador
    Pennsylvania

    You would think with how people shop now that these channels would be in great shape. I realize some of it is the pressure Wall Street puts on a company, but there are definitely places they can improve.

    As for products, well, I love HSN products. Colleen Lopez jewelry has some cool pieces, and the channels have brought be pieces by Iman, Dennis Basso, and Isaac M. I wish they could improve so I could be confident they’ll stay around!

    #352558

    TVShoppingQueens
    Gazette Editor
    New York

    #352612

    LadyNine
    Gazette Ambassador
    Pennsylvania

    :giggle-cat:

Viewing 4 posts - 1 through 4 (of 4 total)

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