(HSN) You get a show! and You get a show!

A la QVC style – post host Lisa Robertson days – where it seems every Q hosts have their own show – the same is now rolling out over at HSN

This weekend, HSN began announcing these new shows during promos:

• Friday Night Show with Amy and Adam
• Gardening with Guy Yovan
• Saturday Blend with Lesley & Brett
• Sunday Fashion Edit with Callie Northagen
• Lunch Rush with Michelle Yarn
• Good Eating with Marlo Smith
• Your Kitchen with Shannon Smith

A couple of shows like this can be fun, especially for the most popular 3 hosts; but overall, I’m not fond of this concept which is why I’ve been watching  HSN more than QVC in recent years.

For me, as a customer, when nearly every host have their own show, it can feel like an unending parade of Hollywood talk shows with the programs and products revolving around the hosts’ personalities and moods (oh the highs and lows!) and that’s how shopping channels can lose their brand identity and brand personality.

I used to categorized the channels like this:

• QVC = Calm, classy, soft sell style (no longer true, IMO)
• HSN = Energetic, hipper, fun style (credits to their former CEO Mindy Grossman but that’s changing)
• Evine (originally ShopNBC) = Luxury shopping (overall, still is)

And that’s how I chose which channel to watch.

Now a days, I can’t rely on that anymore.

Instead, I’ll have to check their program guides to see which host is on before tuning in That’s like saying… I can’t just walk into any Tory Burch store and expect the same Tory Burch “atmosphere” unless I call ahead to inquire of their sales associates’ schedule because my shopping experience will be very different depending on who’s working

In any case, this looks like yet another change coming out of the QVC HSN acquisition They’re going to be identical twins soon