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  • #119415

    Michelle TVSQ
    Gazette Editor
    New York

    Hi Everyone!

    Thanks again for making our JTV Live Chat with the sassy Ms. Kelly Fletcher a success, and so much fun today!

    It was a blast chatting with Kelly, and she was a fountain of JTV information! We learned a lot about JTV during our conversation with Kelly today – as well as some juicy tid bits!

    Kelly is JTV’s Director of Public Relations, and she is the CEO of her PR firm — Fletcher Marketing PR! As you will see from our Live Chat Transcript below, Kelly knows everything about JTV from A-Z!

    Some fun facts… Kelly was a former JTV host, a Miss North Carolina, and an accomplished classical singer!

    Another cool spot online is Kelly’s HER VOICE BLOG. Kelly’s blog is about strong women and women issues!

    To follow JTV, you can Facebook “Like” JTV here or visit http://www.JTV.com.

    Lastly, a BIG congratulations to GEMGEEKGIRL LISA for winning JTV’s sterling silver and ruby LOVE YOUR HEART necklace from our random drawing at the end of the Live Chat! And, thanks to JTV for the generous give-away!

     

    Below is our Live Chat Transcript.

    Thanks again to JTV, Kelly Fletcher, and Dana (JTV’s Online Community Manager) for this event.

    Enjoy TVShoppingQueens!

    #119416

    Michelle TVSQ
    Gazette Editor
    New York

    Feb 27 2011, 3:00 PM
    Michelle Host: Hi Everyone

    Feb 27 2011, 3:00 PM
    Michelle Host: It’s 3pm so our show is about to start!

    Feb 27 2011, 3:00 PM
    Michelle Host: First, I want to thank you all for joining us this Sunday!

    Feb 27 2011, 3:01 PM
    Michelle Host: Then, of course, I want to thank Kelly Fletcher our JTV special guest today for coming to chat with us

    Feb 27 2011, 3:02 PM
    Michelle Host: So, I’ll let Kelly say a few words before we start taking questions!

    Feb 27 2011, 3:02 PM
    Kelly Fletcher: Thanks, Michelle.

    Feb 27 2011, 3:02 PM
    Kelly Fletcher: I’m happy to be here!

    Feb 27 2011, 3:03 PM
    Kelly Fletcher: I suppose I should tell you a little about myself and my role at JTV.

    Feb 27 2011, 3:03 PM
    Kelly Fletcher: My background is in marketing to women. I worked at JTV for a number of years in marketing, as an on-air host, fashion trend expert, and PR person.

    Feb 27 2011, 3:03 PM
    Michelle Host: so we can ask Kelly a wide range of questions!

    Feb 27 2011, 3:04 PM
    Kelly Fletcher: About 3 years ago I started my own company, but I still work with JTV on a daily basis assisting with media relations and marketing consulting.

    Feb 27 2011, 3:04 PM
    love2shop: Hi Michelle, Hi Kelly!

    Feb 27 2011, 3:04 PM
    cammy: hi, i’m here

    Feb 27 2011, 3:04 PM
    winejap: Hi Michelle and Kelly,

    Feb 27 2011, 3:04 PM
    Michelle Host: Hey girls! So glad you’re here!

    Feb 27 2011, 3:04 PM
    katemichigan: Hi Michelle

    Feb 27 2011, 3:05 PM
    Michelle Host: I’m going to start with the questions now

    Feb 27 2011, 3:05 PM
    Dyke2Live4: Hi, Kelly. Thanks for agreeing to chat with us today. I’m a relatively new JTV watcher, thanks in part to this forum. Unfortunately I only get it from midnight til 9 am. Can you give us some history of JTV, and the connection with Gem TV? Thanks!!

    Feb 27 2011, 3:05 PM
    Kelly Fletcher: Sure.

    Feb 27 2011, 3:06 PM
    Kelly Fletcher: JTV is on 24/7 in some markets but only part-time in others. There is a channel finder at jtv.com so you can always check to see when/where the program is on in your area.

    Feb 27 2011, 3:06 PM
    donna gem fan: First of all, thank you for agreeing to let us “chat” with you. How did you get your start at JTV?

    Feb 27 2011, 3:07 PM
    Kelly Fletcher: JTV was founded in 1993 as a satellite shopping network and sold everything from beanie babies to quilts to jewelry.

    Feb 27 2011, 3:07 PM
    Kelly Fletcher: Then they decided to focus on jewelry only. Last year they acquired the assets from GemsTV.

    Feb 27 2011, 3:07 PM
    JTV Dana: If I may…you can also view JTV online 24/7 on the live viewer on jtv.com

    Feb 27 2011, 3:08 PM
    Kelly Fletcher: OK, how did I get my start?

    Feb 27 2011, 3:08 PM
    Kelly Fletcher: This is crazy but one of my friends from college, Heidi, who is a host on JTV, started working there and ended up marrying one of the owners!

    Feb 27 2011, 3:09 PM
    Kelly Fletcher: Heidi and I went to college together at Meredith in Raleigh, were both voice majors, both Miss North Carolinas and both married PHD scientists from Knoxville, TN!!

    Feb 27 2011, 3:10 PM
    Kelly Fletcher: Sooo, they had been trying to recruit me to be a host and so finally I agreed.

    Feb 27 2011, 3:10 PM
    Kelly Fletcher: But I didn’t really like hosting. I was a marketing person so I wanted to do that instead.

    Feb 27 2011, 3:11 PM
    Kelly Fletcher: I’m no longer married to the PHD scientist but I have son so I’ve continued to live in Knoxville.

    Feb 27 2011, 3:11 PM
    gemgeekgirl: Hello everyone. Thank you Michelle for putting this together & thank you Kelly for being here.

    Feb 27 2011, 3:11 PM
    Michelle Host: My pleasure for hosting this!

    Feb 27 2011, 3:11 PM
    Kelly Fletcher: Hi GemGeekgirl!

    Feb 27 2011, 3:11 PM
    gemgeekgirl: I have been a fan since about 1998. I had lost JTV in my channel line up for about 2 years then in December got you back. All of my favorite hosts had disappeared, Nicole, Cheryl,Angie, Angela, Jennifer Morgan, Chris Henry, Valerie, Tamara & even Skip was missing. Most recently Sheree was abruptly gone. What happened to all of these fan favorites?

    Feb 27 2011, 3:12 PM
    Kelly Fletcher: Oh, there’s a story behind every one of them. LOL.

    Feb 27 2011, 3:13 PM
    Kelly Fletcher: Most left to pursue other interests including Sheree. I love Sheree and we’re still in touch.

    Feb 27 2011, 3:13 PM
    Kelly Fletcher: Various reasons. Some had to do with issues I really can’t disclose due to privacy.

    Feb 27 2011, 3:13 PM
    Kelly Fletcher: But I will say, that hosting is a very tedious, draining job and it can wear you down after awhile.

    Feb 27 2011, 3:14 PM
    donna gem fan: What is the criteria needed to be an on air host?

    Feb 27 2011, 3:14 PM
    Michelle Host: Oops butterfinger on my end…

    Feb 27 2011, 3:14 PM
    Michelle Host: here is one more answer from Kelly in regards to GemGeekGirl’s question

    Feb 27 2011, 3:14 PM
    Kelly Fletcher: Crazy hours and lots of pressue to perform. Plus, you have to look good every day and be happy all the time!

    Feb 27 2011, 3:15 PM
    Kelly Fletcher: Donna, to be an on-air host at JTV, they really want people with a lot of knowledge of jewelry and gemstones.

    Feb 27 2011, 3:15 PM
    winejap: I would love to buy a Tanzite from JTV and don’t know anything about what to look for as to quality or shape, any help for me. Price is not an issue, really, up to $5,000. Thanks so much for helping us all out!

    Feb 27 2011, 3:16 PM
    Kelly Fletcher: Winejap….ahhh, we all LOVE tanzanite, the one generation gemstone.

    Feb 27 2011, 3:17 PM
    Kelly Fletcher: Typically, the deeper the color saturation and the larger the stone, the more expensive. If you really want to choose a nice one, call the customer service number and ask to have one of their experts help you choose one.

    Feb 27 2011, 3:18 PM
    Kelly Fletcher: Or, I will personally put you in touch with a concierge shopper. Sometimes they can even special pieces for you that aren’t on-air.

    Feb 27 2011, 3:18 PM
    Kelly Fletcher: I’d like to welcome JTV Dana. She just joined the Forum and is the community manager for JTV. We’ve been friends for 11 years and she’s excited about getting involved with TV Shopping Queens as well!

    Feb 27 2011, 3:18 PM
    Michelle Host: Nice to meet you Dana!

    Feb 27 2011, 3:19 PM
    JTV Dana: hi, everyone!

    Feb 27 2011, 3:19 PM
    AreWeThereYet: The other shopping channels are bringing in celebrity lines. Does JTV plan on going that route too?

    Feb 27 2011, 3:19 PM
    Kelly Fletcher: JTV is definitely looking at bringing in celebrity lines.

    Feb 27 2011, 3:19 PM
    Michelle Host: Yay, that would be wicked fun to look forward to!

    Feb 27 2011, 3:20 PM
    Kelly Fletcher: The big issue is that when you have to pay celebrities, the price of the jewelry ultimately has to go up.

    Feb 27 2011, 3:20 PM
    Kelly Fletcher: Personally, I know that women will pay a higher price if its a celebrity they respect and the pieces are beautiful.

    Feb 27 2011, 3:20 PM
    JTV Dana: Nice to meet you as well, Michelle.

    Feb 27 2011, 3:20 PM
    katemichigan: As many people I’m sure will say on the chat, I’m fairly new to JTV but Michelle is sharing the love. I read on the JTV Facebook page that there is an extra charge if I call to place orders (vs. ordering from the JTV website). Is that accurate and if yes do your hosts mention it often during presentations?

    Feb 27 2011, 3:21 PM
    Kelly Fletcher: katemichigan, I’m going to defer to JTV Dana on that. I’m not aware of that.

    Feb 27 2011, 3:21 PM
    Kelly Fletcher: Dana?

    Feb 27 2011, 3:21 PM
    Michelle Host: lol !!!

    Feb 27 2011, 3:22 PM
    JTV Dana: Hi, katemichigan. I believe there is a slight difference.

    Feb 27 2011, 3:22 PM
    Kelly Fletcher: That must be fairly new. Guess its to encourage online orders which keeps costs down, but if you all don’t like it, I will definitely pass on the word!

    #119417

    Michelle TVSQ
    Gazette Editor
    New York

    Feb 27 2011, 3:23 PM
    Michelle Host: Speaking for myself…

    Feb 27 2011, 3:23 PM
    Michelle Host: I would love it if you can pass on the word internally…

    Feb 27 2011, 3:23 PM
    Michelle Host: because I love the option of buying either online or by calling in…

    Feb 27 2011, 3:23 PM
    Michelle Host: and paying the same price…

    Feb 27 2011, 3:23 PM
    Michelle Host:

    Feb 27 2011, 3:23 PM
    JTV Dana: I am not certain how often the hosts mention it. I’m on the site now trying to determine what the exact difference is…stand by….

    Feb 27 2011, 3:24 PM
    Kelly Fletcher: I agree. But please don’t shoot the messenger. LOL

    Feb 27 2011, 3:24 PM
    Michelle Host: haha!

    Feb 27 2011, 3:24 PM
    Michelle Host: Thank you, Kelly!

    Feb 27 2011, 3:24 PM
    Michelle Host: Next question…

    Feb 27 2011, 3:24 PM
    kc1: Hi. Thanks for spending the afternoon with us. Do you prefer being on the PR side as to being an on air?

    Feb 27 2011, 3:24 PM
    JTV Dana: me too! haha

    Feb 27 2011, 3:24 PM
    Kelly Fletcher: kc1: OH YEAH!

    Feb 27 2011, 3:25 PM
    Kelly Fletcher: Being on-air is fun for me for about an hour and then I’m ready to go home and take a nap. It’s exhausting!

    Feb 27 2011, 3:25 PM
    Kelly Fletcher: I’m really a strategist so I enjoy putting together special promotions like our recent “Love Your Heart” program with the American Heart Association. That’s my passion.

    Feb 27 2011, 3:26 PM
    Kelly Fletcher: BTW, I write a blog about marketing to women and empowering women called Her Voice. Would love for you all to check it out at kellyfletcherpr.com/HerVoice

    Feb 27 2011, 3:27 PM
    Michelle Host: I’ll add Kelly’s blog website to our Chat Transcript so that you Ladies can visit it after!

    Feb 27 2011, 3:27 PM
    Michelle Host: BTW, Kelly, the Love Your Heart necklace is beautiful – JTV did an amazing job with the design… which of course you were a part of!

    Feb 27 2011, 3:28 PM
    Kelly Fletcher: Thank you! I purchased one for myself and we’re excited to give one away today!

    Feb 27 2011, 3:28 PM
    Michelle Host: I’ll add one more thing to that…

    Feb 27 2011, 3:29 PM
    Michelle Host: the back of the pendant, has the design of a dress… as in the Go Red For Women logo (it is a red dress)

    Feb 27 2011, 3:29 PM
    Michelle Host: i thought that was very meaningful

    Feb 27 2011, 3:29 PM
    Kelly Fletcher: Yes, we sold out of them in 12 hours but got a few hundred more back and I think they’re available through tomorrow (if there are any left)

    Feb 27 2011, 3:29 PM
    Michelle Host: Ok, before we move on to the next question…

    Feb 27 2011, 3:30 PM
    Michelle Host: Dana has an answer for us about the price difference when calling in vs. ordering online…

    Feb 27 2011, 3:30 PM
    JTV Dana: Ok. I actually just called the JTV call center to get my information. How’s that for out of the horse’s mouth? It appears that you pay about 53 cents more on your first order of the day if you order through the call center rather than online. (NO idea why….) Each subsequent order is currently $3.99 for on air or online orders. Hope that helps.

    Feb 27 2011, 3:31 PM
    Michelle Host: Thank you Dana for following up on that for us.

    Feb 27 2011, 3:31 PM
    Kelly Fletcher: I’m going to check into that and ask why.

    Feb 27 2011, 3:31 PM
    JTV Dana: very welcome.

    Feb 27 2011, 3:31 PM
    Michelle Host: Ok, next question is…

    Feb 27 2011, 3:31 PM
    Dyke2Live4: Do the on air hosts really have as much “say” in what will be offered as they make it sound?

    Feb 27 2011, 3:31 PM
    Kelly Fletcher: Well, actually they do at JTV. I’m not sure that’s the case at other networks.

    Feb 27 2011, 3:32 PM
    Kelly Fletcher: Each host plans their show with a merchandise manager.

    Feb 27 2011, 3:32 PM
    Kelly Fletcher: The merchandising people working with the host knows they are really passionate about sterling silver (like Misty on JTV for instance), then they’ll work with them to select styles that they would love to sell.

    Feb 27 2011, 3:33 PM
    Kelly Fletcher: They don’t choose every piece in their shows, obviously, but they do have a voice in what they sell and conveying to merchandisers what they believe their customers will like best. That’s one very unique aspect of JTV.

    Feb 27 2011, 3:33 PM
    JTV Dana: I used to be a merchandiser at JTV and the hosts do have a lot to say about their product mix. I always thought that made for a more exciting presentation when the hosts have items they personally like.

    Feb 27 2011, 3:34 PM
    Michelle Host: This question is along the same line…

    Feb 27 2011, 3:34 PM
    jenny: Hi kelly! Do u get to choose the products u want to host?

    < Prev 1 2 3 4 Next >
    Feb 27 2011, 3:34 PM
    Kelly Fletcher: Jenny–very often JTV hosts do have a say.

    Feb 27 2011, 3:35 PM
    Kelly Fletcher: But they can’t select every piece because there’s just not enough time in the day.

    Feb 27 2011, 3:35 PM
    Kelly Fletcher: Plus, merchandisers have to plan sales goals and product mixes and price ranges that will help achieve those goals.

    Feb 27 2011, 3:35 PM
    Kelly Fletcher: So there’s actually a lot of math and analytics involved in planning a show.

    Feb 27 2011, 3:36 PM
    donna gem fan: How many GGs does JTV have as hosts?

    Feb 27 2011, 3:36 PM
    Kelly Fletcher: Once again, I may have to refer to Dana.

    Feb 27 2011, 3:36 PM
    Kelly Fletcher: I believe Scott is a GG.

    Feb 27 2011, 3:36 PM
    JTV Dana: lol…already doing the math, Kelly.

    Feb 27 2011, 3:37 PM
    Michelle Host: Team work!

    Feb 27 2011, 3:37 PM
    Michelle Host: lol

    Feb 27 2011, 3:37 PM
    Kelly Fletcher: Many of the buyers are GGs and many more of the hosts are AJPs (Accredited Jewelry Professionals), which also requires quite a bit of training/classes/exams, etc…through the GIA (Gemological Institute of America).

    Feb 27 2011, 3:37 PM
    Kelly Fletcher: Dana is counting GG hosts right now. You can also check their bios at jtv.com

    Feb 27 2011, 3:38 PM
    Michelle Host: lol

    Feb 27 2011, 3:38 PM
    doncefa: I’m a jewel schooler & find the shipping rates are rather high compared to other online gemstone retailers…at one time they were $1.99 an item will that be coming back anytime soon…

    Feb 27 2011, 3:39 PM
    Michelle Host: Before I ask Kelly to answer that…

    Feb 27 2011, 3:39 PM
    Michelle Host: This question might also help to provide some background…

    Feb 27 2011, 3:39 PM
    Dyke2Live4: Please tell us about Jewel School. Do they actually give lessons in making jewelry? Or do they just show examples of jewelry made from the kits they are offering?

    Feb 27 2011, 3:40 PM
    Kelly Fletcher: Jewel School is a jewelry making program that JTV launched about 5 years ago.

    Feb 27 2011, 3:40 PM
    Kelly Fletcher: JTV sells jewelry-making supplies, tools, gemstones, books, instructional DVDs, etc…

    Feb 27 2011, 3:41 PM
    Kelly Fletcher: And yes, on the dedicated Jewel School shows they demonstrate how to make certain pieces. JTV actually just hired a well known jewelry maker to work on the product line and demonstrate on shows.

    Feb 27 2011, 3:41 PM
    Kelly Fletcher: Dana, I’m drawing a blank on our new jewelry-making expert. Can you tell us her name?

    Feb 27 2011, 3:41 PM
    doncefa: Margot Potter

    Feb 27 2011, 3:41 PM
    Michelle Host: You are good, doncefa LOL

    Feb 27 2011, 3:41 PM
    Kelly Fletcher: YES!!! She’s amazing.

    Feb 27 2011, 3:42 PM
    Kelly Fletcher: Regarding Jewel School shipping rates….I haven’t really shopped around online in that category, but there is a formula that every retailer uses to determine how much they charge for shipping.

    Feb 27 2011, 3:42 PM
    Kelly Fletcher: Many retainers have warehouses strategically located in different parts of the country to reduce the shipping distance.

    Feb 27 2011, 3:43 PM
    Kelly Fletcher: JTV ships everything from headquarters in Knoxville, Tenneesse because they inspect everything and want to make sure the quality is good before it goes out.

    Feb 27 2011, 3:43 PM
    Michelle Host: Now I’m going back for a second…

    Feb 27 2011, 3:43 PM
    Michelle Host: in regards to the JTV GG count… LOL

    Feb 27 2011, 3:44 PM
    Michelle Host: a word from Dana…

    Feb 27 2011, 3:44 PM
    JTV Dana: I believe it’s Scott, Dawn, Tommy (?)…still checking….lol!

    Feb 27 2011, 3:44 PM
    JTV Dana: They were all recently Certified by the American Diamond Council in Diamonds. Mandy is almost a GG. Brian has and education with the AGTA. One thing to point out though is that the hosts work side by side with Jerry Sisk, Jay Boyle, Shawn O’Sullivan, etc. These guys could teach gemology if they wanted to.

    Feb 27 2011, 3:44 PM
    Kelly Fletcher: Becoming a Graduate Gemologist is INSANELY difficult!

    #119418

    Michelle TVSQ
    Gazette Editor
    New York

    Feb 27 2011, 3:44 PM
    gemgeekgirl: How much and what type of training does each host go through before making in onto the air & then going solo host?

    Feb 27 2011, 3:45 PM
    Kelly Fletcher: Well, it depends on their prior experience. For example, most of the Gems TV hosts went straight on-air because they had the right experience.

    Feb 27 2011, 3:45 PM
    Kelly Fletcher: If someone is brand new its usually several months before they are allowed to co-host.

    Feb 27 2011, 3:46 PM
    Kelly Fletcher: They have to study and pass tests. When I was a host, we went to weekly training classes with a GG and had to study and read books. That is another unique trait and why JTV hosts are different from other home shopping hosts.

    Feb 27 2011, 3:47 PM
    donna gem fan: Why don’t you offer multiple shipping discounts like other channels??

    Feb 27 2011, 3:48 PM
    Kelly Fletcher: donna gem fan: From a logistics standpoint, each time a new order is placed it has to go through the entire fulfillment and shipping process.

    Feb 27 2011, 3:48 PM
    Kelly Fletcher: I’m not sure why JTV doesn’t offer multiple shipping discounts but I’m going to put it on my list of things to ask.

    Feb 27 2011, 3:49 PM
    Kelly Fletcher: Your best bet is to bundle and order has many items together at one time as you can (unless you’re concerned about a sell out), in order to save on shipping costs.

    Feb 27 2011, 3:49 PM
    Kelly Fletcher: JTV’s prices on jewelry are far lower than the competition, so I’m thinking they don’t have the same margins to play around with shipping prices. Does that make any sense?

    Feb 27 2011, 3:50 PM
    Michelle Host: (only 10 more minutes to the Live Chat… oh how time flies!)

    Feb 27 2011, 3:50 PM
    Kelly Fletcher: Its really a “Catch 22.” You can choose to pay higher prices on jewelry or just pretend like shipping costs aren’t real money like I do. LOL.

    Feb 27 2011, 3:50 PM
    AreWeThereYet: QVC allows fans to come and tour their facilities. Where is JTV based and can fans visit the studio?

    Feb 27 2011, 3:51 PM
    Kelly Fletcher: We are working on that! JTV is headquartered in Knoxville, Tennessee and many customers ask about touring the studios.

    Feb 27 2011, 3:51 PM
    Kelly Fletcher: QVC is obviously much larger than JTV and built in an audience studio when they designed their space.

    Feb 27 2011, 3:52 PM
    Kelly Fletcher: Currently, JTV simply doesn’t have the extra space to hosts live audiences but there has been talk about building a studio for guests. I’m hoping so!

    Feb 27 2011, 3:53 PM
    Michelle Host: Count me in when a studio tour is available!

    Feb 27 2011, 3:53 PM
    Kelly Fletcher: Totally!

    Feb 27 2011, 3:53 PM
    cammy: I can only think of her frst name, but do u have a host named Brittany

    Feb 27 2011, 3:54 PM
    Kelly Fletcher: Brittany Spears?? LOL

    Feb 27 2011, 3:54 PM
    cammy: That’s it

    Feb 27 2011, 3:54 PM
    Michelle Host: lol

    Feb 27 2011, 3:54 PM
    Kelly Fletcher: I don’t think JTV has a host named Brittany. Dana, do you know? Maybe she’s new.

    Feb 27 2011, 3:55 PM
    Michelle Host: (Girls, Kelly is so sweet… we are going to go long on the chat for a little bit more because we still have a good number of questions in the queue for her lol)

    Feb 27 2011, 3:55 PM
    JTV Dana: British?

    Feb 27 2011, 3:55 PM
    cammy: I really like her

    Feb 27 2011, 3:55 PM
    Kelly Fletcher: Oh yea, maybe it’s British Hill. She came from GemsTV. She is such an inspirational woman.

    Feb 27 2011, 3:56 PM
    cammy: Serious, that’s it

    Feb 27 2011, 3:56 PM
    Michelle Host: I’m glad we were able to solve this mystery!

    Feb 27 2011, 3:56 PM
    JTV Dana: Yes, she is a great addition to the JTV family.

    Feb 27 2011, 3:56 PM
    Kelly Fletcher: I’m sure British would come on for live chat sometime.

    Feb 27 2011, 3:56 PM
    love2shop: What was it like competing in the Miss North Carolina pageant?!

    Feb 27 2011, 3:57 PM
    Kelly Fletcher: love2shop: Well, besides starving myself for 6 months, working out for 3 hours a day, and practicing talent and interview for hours on end, and a living with a coach, it was a walk in the park. LOL

    Feb 27 2011, 3:57 PM
    Michelle Host: I’m cracking up here! lol

    Feb 27 2011, 3:57 PM
    Michelle Host: But hey, you won!

    Feb 27 2011, 3:57 PM
    Kelly Fletcher: Seriously, it was a great experience but I’m not sure its something I would put my daughter through if I had one.

    Feb 27 2011, 3:58 PM
    Kelly Fletcher: I paid my way through college and learned so much about responsibility, using celebrity to be a positive role model, and how to set goals and work relentlessly to achieve them.

    Feb 27 2011, 3:59 PM
    Kelly Fletcher: Actually, Lisa Robertson (host on QVC) is a friend of mine. She was Miss Tennessee the same year I was Miss North Carolina and we stayed in the same hotel in Atlantic City.

    Feb 27 2011, 3:59 PM
    Kelly Fletcher: And here’s another juicy tidbit. She dated the guy I ended up marrying for 3 years before I met him!

    Feb 27 2011, 3:59 PM
    Michelle Host: You heard it here first at TVShoppingQueens girls! LOL!

    Feb 27 2011, 3:59 PM
    JTV Dana: Now THIS is what I call a CHAT! lol!

    Feb 27 2011, 3:59 PM
    Michelle Host: Wicked fun!

    Feb 27 2011, 4:00 PM
    Michelle Host: BTW, one more thing from our dear Cammy about a chat with Brittany…

    Feb 27 2011, 4:00 PM
    cammy: Oh that would be wonderful for a chat with Brittany

    Feb 27 2011, 4:00 PM
    Kelly Fletcher: Cammy, its British! But we’ll get her on here if you want her

    Feb 27 2011, 4:00 PM
    Michelle Host: Next up is….

    Feb 27 2011, 4:00 PM
    winejap: For someone just wanting to get into the hosting business, is there generally an age limit?

    Feb 27 2011, 4:01 PM
    winejap: Thank you ladies, for adding some excitement to a cold boring Sunday in cold NY! It was a pleasure! Michelle, you’re the best!!!

    Feb 27 2011, 4:01 PM
    Michelle Host: (awww, thanks Winejap aka Lee!)

    Feb 27 2011, 4:01 PM
    Michelle Host: Back to the “if there’s an age limit question…”

    Feb 27 2011, 4:01 PM
    Kelly Fletcher: No, not really.

    Feb 27 2011, 4:02 PM
    Kelly Fletcher: It’s obviously helpful if you have some related prior experience but its really about having the right personality and being at the right place at the right time when the networks happen to be hiring.

    Feb 27 2011, 4:02 PM
    Kelly Fletcher: The networks like to have 40+ women because generally, that who they’re selling to. We relate to women closer to our own ages.

    Feb 27 2011, 4:02 PM
    gemgeekgirl: I love when you bring in Frank (the jeweler) from NYC. His pieces are always beautiful. Is he going to be on anytime soon?

    Feb 27 2011, 4:03 PM
    Kelly Fletcher: I LOVE Frank too! I used to host a show with him in the middle of the night and we sold a $100,000 ruby necklace together one night.

    Feb 27 2011, 4:03 PM
    Michelle Host: Holy Moly!

    Feb 27 2011, 4:04 PM
    Michelle Host: I wish I have $100k to spend LOL!

    Feb 27 2011, 4:04 PM
    Kelly Fletcher: Yea, that was back in the day when we sold lots of one-of-a-kind pieces but the return rates typically are very high on large purchases like that.

    Feb 27 2011, 4:04 PM
    Kelly Fletcher: I’m not sure there is a regular schedule for when Frank comes on-air. Dana, do you know?

    Feb 27 2011, 4:04 PM
    JTV Dana: Just checked our program guide and I don’t see him this week, but….

    Feb 27 2011, 4:04 PM
    Michelle Host: (you are on TOP OF IT Dana!)

    Feb 27 2011, 4:04 PM
    JTV Dana: our facebook page is a great place to check for upcoming show announcements on the fly

    Feb 27 2011, 4:04 PM
    JTV Dana: facebook.com/jewelrytelevision

    Feb 27 2011, 4:05 PM
    Kelly Fletcher: Yes, everyone, please join JTV’s Facebook page and sign up for email at jtv.com and it will help keep you up to date.

    Feb 27 2011, 4:05 PM
    Michelle Host: I will add JTV’s Facebook link to our Chat Transcript later as well

    Feb 27 2011, 4:05 PM
    Kelly Fletcher: There is also a program guide online.

    Feb 27 2011, 4:05 PM
    donna gem fan: How popular are the parcels. I have not been too impressed they are mostly not calibrated, often chipped and very small. The quality is questionable as well. What is the return rate?

    Feb 27 2011, 4:06 PM
    Michelle Host: Tough one but good question

    Feb 27 2011, 4:06 PM
    Kelly Fletcher: Actually, the return rate on parcels is quite low. Its one of those things that’s hit or miss. It’s basically a “grab bag” of gemstones.

    Feb 27 2011, 4:07 PM
    Kelly Fletcher: Sometimes you get bigger stones and other times you don’t. It’s literally the luck of the draw because they are purchased in bulk and you never know exactly what you’re going to get. If you want calibrated stones consider ordering individually.

    Feb 27 2011, 4:08 PM
    Kelly Fletcher: I will say that many people order parcels for other purposes like decorating (I sprinkle them on mirrors and add candles to decorate), and there is an urban legend that Nicholas Cage buys them for the bottom of his fish tank!

    Feb 27 2011, 4:08 PM
    Kelly Fletcher: Delta Burke visited our studios a few years back because she’s a jewelry fanatic and she LOVED playing in the parcel buckets.

    Feb 27 2011, 4:09 PM
    Michelle Host: (I loved the Designer Women show back when they were on tv!)

    Feb 27 2011, 4:09 PM
    Michelle Host: Loving these inside scoops!

    #119419

    Michelle TVSQ
    Gazette Editor
    New York

    Feb 27 2011, 4:09 PM
    donna gem fan: I’ve been a viewer since ACN days and have purchased so many things. The gemtites are getting better now.

    Feb 27 2011, 4:09 PM
    Michelle Host: (now)

    Feb 27 2011, 4:09 PM
    Kelly Fletcher: Thank you for being a loyal customer for so long. I’m sure you’ve noticed the network has come a LONG way, but still have a ways to go!

    Feb 27 2011, 4:10 PM
    jenny: What happen when a product doesn’t sell?

    Feb 27 2011, 4:10 PM
    Michelle Host: They bring them to Kelly’s house LOL!

    Feb 27 2011, 4:10 PM
    Kelly Fletcher: (laughing)…Heads roll!

    Feb 27 2011, 4:10 PM
    Kelly Fletcher: Just kidding.

    Feb 27 2011, 4:11 PM
    Kelly Fletcher: If a product bombs, typically it is eventually sold at a discounted price online and in worse case scenarios, melted down for the gold.

    Feb 27 2011, 4:11 PM
    doncefa: how many hours a day do the hosts put in besides their 4 hrs on the air??

    Feb 27 2011, 4:12 PM
    Kelly Fletcher: If a host has a 4 hour show, they easily work an 8 hour day.

    Feb 27 2011, 4:12 PM
    Kelly Fletcher: Even on their days off, they are generally at the office working with merchandisers on show planning, shooting promos, etc….but they all get at least 1-2 full days off.

    Feb 27 2011, 4:13 PM
    doncefa: do the hosts work on a commission basis or salary??

    Feb 27 2011, 4:13 PM
    donna gem fan: What is the pay scale for hosts???

    Feb 27 2011, 4:13 PM
    Kelly Fletcher: At JTV, hosts work on salary. If hosts were commissioned a war might break out over who gets certain product

    Feb 27 2011, 4:14 PM
    Michelle Host: I believe from our Lisa Mason QVC chat… QVC hosts are non commission as well (or I can be lying LOL)

    Feb 27 2011, 4:14 PM
    Michelle Host: hahaha

    Feb 27 2011, 4:14 PM
    donna gem fan: Does certification make for higher pay?

    Feb 27 2011, 4:15 PM
    Kelly Fletcher: Not necessarily. To my knowledge, most of our veteran hosts are compensated fairly equally. Entry level can be much lower.

    Feb 27 2011, 4:15 PM
    Kelly Fletcher: Typically raises are based more on meeting goals including sales goals, new customer goals, etc…and also based on attitude and willingness to work hard.

    Feb 27 2011, 4:16 PM
    Kelly Fletcher: However, hosts with certifications tend to be more knowledgeable and therefore may be able to sell more product because of their expertise.

    Feb 27 2011, 4:16 PM
    katemichigan: Are there other special events coming up that you can share with us?

    Feb 27 2011, 4:17 PM
    Kelly Fletcher: There’s going to be a spring fashion event.

    Feb 27 2011, 4:17 PM
    Kelly Fletcher: It will focus on trend-based styles for spring and summer.

    Feb 27 2011, 4:17 PM
    AreWeThereYet: Nice

    Feb 27 2011, 4:17 PM
    Kelly Fletcher: We also have a sweepstakes coming up this spring….not sure what the prize is yet but I think its going to be a trip to someplace warm and tropical.

    Feb 27 2011, 4:18 PM
    Michelle Host: I love special events! Will look forward to them!

    Feb 27 2011, 4:18 PM
    Michelle Host: Kelly, if you’ll let me know when they start coming up… I’ll be happy to post them on the forum for our Ladies

    Feb 27 2011, 4:18 PM
    gemgeekgirl: sweet!

    Feb 27 2011, 4:19 PM
    Michelle Host: (we’ll end this in 10 more minutes at 4:30pm)

    Feb 27 2011, 4:19 PM
    Kelly Fletcher: I will defintely send you press releases and Dana will be posting on Facebook too!

    Feb 27 2011, 4:19 PM
    Michelle Host: Thank you!

    Feb 27 2011, 4:19 PM
    Dyke2Live4: How does that turntable with a couple of dozen products work? How do you order? Everything seems to move so quickly on JTV. Is that turntable all together online, to allow a little research before buying?

    Feb 27 2011, 4:20 PM
    Kelly Fletcher: Dyke2Live4—JTV has gotten more and more away from the turntable lately, but some people still love it.

    Feb 27 2011, 4:21 PM
    Kelly Fletcher: Typically, the hosts will pull pieces off the turntable and describe them and give item numbers. You can also watch via the live viewer online to go back and look at items you’re interested in.

    Feb 27 2011, 4:21 PM
    Kelly Fletcher: If you haven’t downloaded the JTV mobile app and you have a smart phone, that’s another great tool because you view the most recent items on air (which would help with the turntable thing).

    Feb 27 2011, 4:21 PM
    donna gem fan: Who is the longest tenured host?

    Feb 27 2011, 4:22 PM
    gemgeekgirl: I bet it’s Nikki

    Feb 27 2011, 4:22 PM
    Kelly Fletcher: Nikki, Misty, Heidi, Dawn, and Tommy have been there the longest.

    Feb 27 2011, 4:22 PM
    Kelly Fletcher: Pretty much from the very beginning in 1993.

    Feb 27 2011, 4:23 PM
    gemgeekgirl: Sharon too

    Feb 27 2011, 4:23 PM
    donna gem fan: Heidi came and went huh?

    Feb 27 2011, 4:23 PM
    Kelly Fletcher: True! Sharon was there, left, and came back.

    Feb 27 2011, 4:23 PM
    Kelly Fletcher: Heidi took a few years off when her daughters were younger, but then came back as well.

    Feb 27 2011, 4:24 PM
    doncefa: since Sheree had left before the Go Red campaign started why didn’t they remove her from the promo??

    Feb 27 2011, 4:24 PM
    Kelly Fletcher: Good question!!! You have no idea how much angst that caused the marketing group and me personally.

    Feb 27 2011, 4:24 PM
    Kelly Fletcher: We simply didn’t have the time or resources to re-shoot or re-edit the promos.

    Feb 27 2011, 4:25 PM
    donna gem fan: I think it’s fascinating that her sister is a lawyer and gave it up to be a host

    Feb 27 2011, 4:25 PM
    donna gem fan: Heidi’s

    Feb 27 2011, 4:25 PM
    Kelly Fletcher: donna gem fan: That’s true. She is a very smart woman and was an attorney in Charlotte, NC.

    Feb 27 2011, 4:25 PM
    Kelly Fletcher: But she and Heidi are very close sisters and Wendy wanted to move here so their children could grow up together.

    Feb 27 2011, 4:26 PM
    donna gem fan: and a Miss…???

    Feb 27 2011, 4:26 PM
    Kelly Fletcher: Yes. Wendy was a Miss Teen North Carolina. What is it about pageant girls and home shopping? LOL.

    Feb 27 2011, 4:26 PM
    gemgeekgirl: Does Shawn’s brother still pop in? Are they twins?

    Feb 27 2011, 4:27 PM
    Kelly Fletcher: I don’t believe they’re twins but they sure do look a lot alike. I believe he still does pop in from time to time. He’s in the gemstone business as well.

    Feb 27 2011, 4:27 PM
    cammy: Does JTV sell more stones or jewelry?

    Feb 27 2011, 4:27 PM
    donna gem fan: good question Cammy

    Feb 27 2011, 4:28 PM
    Kelly Fletcher: The ratio is about 60% jewelry versus 40% gemstones.

    Feb 27 2011, 4:28 PM
    rntc: Do you shop at JTV?

    Feb 27 2011, 4:28 PM
    Michelle Host: lol

    Feb 27 2011, 4:28 PM
    Kelly Fletcher: Unfortunately, for my bank account, YES!

    Feb 27 2011, 4:29 PM
    Kelly Fletcher: But I will say that you become somewhat immune to jewelry after awhile because you see so much of it and buy so much of it.

    Feb 27 2011, 4:29 PM
    Kelly Fletcher: When I was a host at first, every week I would have a stack of pieces that I wanted to buy and everyone would just laught at me. Now, I have to LOVE it.

    Feb 27 2011, 4:29 PM
    jenny: are there any family discount?

    Feb 27 2011, 4:29 PM
    Kelly Fletcher: yes, there are employee discounts.

    Feb 27 2011, 4:30 PM
    Michelle Host: btw, I just wanted to fit this one in from Dana which is good for us to know…

    Feb 27 2011, 4:30 PM
    JTV Dana: If you sign of for our Sneak Peek email you can see all the new items coming up for the day every morning and the pre-shop. A must-have email, if I do say so myself.

    Feb 27 2011, 4:30 PM
    Kelly Fletcher: My spelling is finally getting sloppy after 90 minutes.

    Feb 27 2011, 4:30 PM
    Michelle Host: lol

    Feb 27 2011, 4:30 PM
    Michelle Host: we are too curious about JTV lol

    Feb 27 2011, 4:31 PM
    Michelle Host: it’s a good thing

    Feb 27 2011, 4:31 PM
    Michelle Host: ok last 3 questions and then Kelly and I will announce the winner for the Love Your Heart necklace

    Feb 27 2011, 4:31 PM
    doncefa: lately the host have been doing both gems & jewelry…why did they change the system

    Feb 27 2011, 4:32 PM
    Kelly Fletcher: Sometimes they mix it up a bit, but there are still shows dedicated only to jewelry or only to gemstones.

    Feb 27 2011, 4:32 PM
    donna gem fan: Do you manufacture your own jewelry?

    Feb 27 2011, 4:32 PM
    Kelly Fletcher: JTV does design and manufacture a lot of their own product, but they also buy from wholesalers as well. It’s a mix of the two.

    Feb 27 2011, 4:32 PM
    gemgeekgirl: What is the roughest place the buyers have had to go to? Any trouble onsite?

    Feb 27 2011, 4:33 PM
    Kelly Fletcher: They’ve been everywhere!

    Feb 27 2011, 4:33 PM
    Michelle Host: (you have stamina, Kelly! I think Dana bailed on you because we ran overtime LOL)

    Feb 27 2011, 4:34 PM
    Kelly Fletcher: Shawn O’Sullivan once rode a mule up into the hills of Vietnam or somewhere to get a good buy on ruby rough.

    Feb 27 2011, 4:34 PM
    Kelly Fletcher: Last year, a group of buyers and photographers got stranded because of the volcano eruption and flights weren’t taking off due to poor visibility from the ash.

    Feb 27 2011, 4:35 PM
    Michelle Host: (ok I’m doing the random drawing with Kelly now…give us 1 minute heehee)

    Feb 27 2011, 4:35 PM
    Kelly Fletcher: I’m not aware of any life threatening situations but you should see pics of some of the food they eat on those trips. Gross!

    Feb 27 2011, 4:35 PM
    Michelle Host: LOL

    Feb 27 2011, 4:35 PM
    Michelle Host: I’ll let Kelly announce the winner

    Feb 27 2011, 4:35 PM
    Michelle Host: and s/he is….

    Feb 27 2011, 4:35 PM
    Michelle Host: drum roll please…

    #119420

    Michelle TVSQ
    Gazette Editor
    New York

    Feb 27 2011, 4:36 PM
    Kelly Fletcher: gemgeekgirl!!!!

    Feb 27 2011, 4:36 PM
    Michelle Host: woohooo!!!!!

    Feb 27 2011, 4:36 PM
    Michelle Host: Lisa!!!!!

    Feb 27 2011, 4:36 PM
    Kelly Fletcher: I randomly selected a number and it was gemgeekgirl!!

    Feb 27 2011, 4:36 PM
    Michelle Host: Congrats Lisa!!!!

    Feb 27 2011, 4:36 PM
    Kelly Fletcher: Confetti and streamers are coming down from the ceiling!

    Feb 27 2011, 4:36 PM
    Michelle Host: LOL

    Feb 27 2011, 4:37 PM
    Kelly Fletcher: Lisa, can you email me your address so I can ship you the necklace? My email is *****************

    Feb 27 2011, 4:37 PM
    Kelly Fletcher: Congratulations!

    Feb 27 2011, 4:37 PM
    Michelle Host: Hello Lisa???

    Feb 27 2011, 4:37 PM
    Michelle Host: Are you there? Are you in shock? You’re quiet! LOL!!!

    Feb 27 2011, 4:37 PM
    Michelle Host: We’ll work it out offline getting Lisa’s address to you, Kelly

    Feb 27 2011, 4:37 PM
    Michelle Host: Thank you and Dana for playing this game with us today!

    Feb 27 2011, 4:37 PM
    Michelle Host: We really appreciate it!

    Feb 27 2011, 4:38 PM
    Dyke2Live4: Thanks Kelly and Dana!! I hope we can do this again!

    Feb 27 2011, 4:38 PM
    gemgeekgirl: Thank you all, this has been fun!!!!! Think we’ll have to take a road trip to the JTV Gem Store!

    Feb 27 2011, 4:38 PM
    cammy: Thank u both for u’r time

    Feb 27 2011, 4:38 PM
    Kelly Fletcher: Thanks so much for inviting me to chat! This has been so much fun and it was great to see so many of you engaged.

    Feb 27 2011, 4:38 PM
    gemgeekgirl: r u kidding? Thank you so much with tears in my eyes

    Feb 27 2011, 4:38 PM
    Michelle Host: There you are!

    Feb 27 2011, 4:38 PM
    Michelle Host: Yay, Lisa!

    Feb 27 2011, 4:38 PM
    doncefa: Thanks…it was fun…

    Feb 27 2011, 4:38 PM
    Michelle Host: Thanks doncefa!

    Feb 27 2011, 4:38 PM
    donna gem fan: Thank you it was great!!!

    Feb 27 2011, 4:38 PM
    gemgeekgirl: will email my address, thank you again, love you all

    Feb 27 2011, 4:38 PM
    Kelly Fletcher: We hope you’ll give JTV a try!

    Feb 27 2011, 4:38 PM
    cammy: Yaa Lisa

    Feb 27 2011, 4:38 PM
    jenny: thanks Michelle for setting this up and thank both for taking time out to chat

    Feb 27 2011, 4:39 PM
    Michelle Host: My pleasure, really!

    Feb 27 2011, 4:39 PM
    Michelle Host: Happy Sunday, everyone!

    Feb 27 2011, 4:39 PM
    Kelly Fletcher: Bye! Gotta run pack up my office. We’re moving to a new building tomorrow.

    Feb 27 2011, 4:39 PM
    Michelle Host: Ohhh nice new building!

    Feb 27 2011, 4:39 PM
    Michelle Host: Corner office!

    Feb 27 2011, 4:39 PM
    Kelly Fletcher: When you’re the boss you get to choose the office (but you also have to pay the rent for it!)

    Feb 27 2011, 4:39 PM
    Michelle Host: I like that!

    Feb 27 2011, 4:39 PM
    donna gem fan: lol

    Feb 27 2011, 4:39 PM
    cammy: too funny

    Feb 27 2011, 4:40 PM
    Michelle Host: Enjoy the rest of your Sunday, girls!

    Feb 27 2011, 4:40 PM
    Michelle Host: Bye for now

    Feb 27 2011, 4:40 PM
    Michelle Host: oh

    Feb 27 2011, 4:40 PM
    Michelle Host: and I hope Kelly will come back to chat with us again

    Feb 27 2011, 4:40 PM
    cammy: Thanks Michelle

    Feb 27 2011, 4:40 PM
    donna gem fan: YESYES YES

    Feb 27 2011, 4:40 PM
    Kelly Fletcher: Sure thing!

    Feb 27 2011, 4:40 PM
    Michelle Host: Bye!

    Feb 27 2011, 4:40 PM
    Michelle Host: Signing off!

    #119855

    gemgeekgirl
    Gazette Member

    Hello to all. I just wanted to let you know that the JTV necklace came today & it is even prettier in person:D! It is quite a heavy piece, I was surprised. The ruby in the center is very pretty. I was wondering if the Mahaleo Ruby would be pretty & it really is. I know that all of the Mahaleo rubies are fissure filled so I was very curious. I know that they are currently out of this item but it is a nice piece to have if they bring it back. It arrived by UPS & when I opened the box there was a beautiful soft gray velvet like pouch with the necklace inside (very nice presentation) and anote from Kelly. She really enjoyed doing the chat.

    #119856

    Michelle TVSQ
    Gazette Editor
    New York

    Good morning Lisa! Yay!!! I’m SO GLAD you LOVE it!!! Funny, I was just thinking about this as I fell asleep last night… thinking you might receive the necklace any day now and what your reaction would be! Hooray! I hope you’ll wear the necklace out and about :) Enjoy!!!

    Queens and Kings (heehee) – In my first post above, I included some links. One of which is to Kelly’s Blog HER VOICE, if you want to follow Kelly online… she has a FB button on her page :D:cool:

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