I’d echo the sentiments only because I have been a JTV customer for a long while. I guess I really liked the idea of buying jewelry that does not use “mystery metals.” I liked to say, “Well, you pay that price for what is essentially costume jewelry, and I pay that for genuine gemstones in silver.”
But I’ve watched JTV expand their customer base by introducing more costume jewelry. They use fewer gemstones (as defined by the industry) — many are created stones, heavily treated stones that may as well be created, and even plastic. As mentioned czs are not gemstones even when they have a fancy European name. :ok:
They’ve also changed their pricing structure (generally), and I don’t buy that it’s strictly “market pressure” in the sense of gold or silver going up because while high historically those metals haven’t gone up all that much. So, it leaves me feeling like the company I looked to for consistent quality and value has sold out a bit, and this daily value is an example.
That said, however, I realize the Stratify and other lines are very popular and that many JTV customers clearly like what JTV is selling. They sell out a lot. I love many pieces in JTV’s current inventory and look forward to purchasing gemstones in precious metal settings. I just don’t do it as often.
.
