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    Gazette Ambassador

    It’s no secret that shopping channels are struggling, and ShopHQ/Evine/whatever else it was has always been trailing QVC and HSN.

    After its buyout with RNN fell through, Manoj Bhargava, owner of a bunch of companies including  5-hour Energy rinks, purchased the struggling company.

    Here’s what he had to say: “We are not going to be a mini-me to QVC,” Bhargava said. “We are not going to do the same stuff they’re doing. That would make no sense. I’ve always been the guy who comes in at the end, the little guy. It’s like 5-Hour Energy. Monster and Red Bull owned the business, and everybody said, ‘You’re nuts,’ and we came in and took 10 percent [market] share. I kind of enjoy that.”

    I think he’s looking for a platform for some of his other products. Which makes me wonder just how much further ShopHQ will slip.

    Anyway you can see more here: https://thebrunswicknews.com/news/business/new-billionaire-shophq-owner-brings-limited-experience-but-lots-of-confidence-to-home-shopping/article_ab314bdc-078e-5916-aa4c-e8ccce0cb8d0.html


    Gazette Editor
    New York

    Ohhhh…. I hope it won’t become an infomercial channel :scratch:

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